BabyFirst TV · 2022

iCan - For Special Learning Needs

0→1 EdTech for kids with special needs. UCLA-advised, COPPA-shipped, kid-centered, marketed with category care.

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Stack

Figma · iOS · Android

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Role

Product + UX

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Timeline

6 months, 0→1

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Status

Released for US market

Impact

0→1 launch for US market
UCLA Advisory clinical validation
Common Sense Media reviewed
Multi-stakeholder design (kids, caregivers, therapists)
Shipped under COPPA requirements
Therapist + family research depth

Ran user research with families and therapist advisors. Designed UX across sensory load, attention, motor differences, and frustration tolerance. Partnered with UCLA Advisory for clinical validation of the pedagogical approach. Shipped under COPPA, which constrained analytics, marketing, acquisition channels, App Store assets, and signup flow. Common Sense Media review ↗

iCan in action: friction-free interactions, designed across multiple special-needs UX dimensions