Products · Music · Experiences
Twelve+ years building B2C products — TV, EdTech, OTT, internal AI tools. I close the gap between what people actually need and what gets shipped. Also: DJ for over a decade, and I build LED hardware on the side because I like things that work in the real world.
Origin
I started in TV — Channel 10, Mako, Channel 9. I learned how millions of people consume something they didn't ask for, and how a small change in framing can change what they take away. After a few years I wanted to be on the other side: deciding what gets made, not just what gets aired. I crossed over to product, and stayed there.
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Three Worlds
It's the same instinct in three formats. Product means reading what people actually need from what they say they need, then shipping a thing that works. DJing means reading a room in real time and adjusting before they even know they're bored. Building hardware means there's no slack — if it doesn't work, it doesn't work. Different feedback loops, same skill.
Drive
I close gaps. Between what a user said and what they meant. Between a roadmap and a shipped product. Between an idea I want to make and the version that actually works on a real device. I'm most useful when the problem is fuzzy and someone has to make the call to start building anyway.
Next
AI changed the cost of building. Things that used to take a team and a quarter now take one person and a weekend — if you know what to build. The interesting work is in that gap: between what AI can technically do, and what's actually the right thing to ship to a real person. That gap is still huge, and that's where I want to be.