Product Manager · DJ · Builder
12+ years shipping B2C products across media, EdTech, and OTT — from 0→1 launches to growth at scale. I close the gap between strategy and execution, whether I'm embedded with engineers or building independently.
Origin
Started in broadcast media at Mako and Channel 10 — learning how stories reach millions of people. Moved into product when I realized I wanted to be the one deciding what gets built, not just what gets shown. That shift from editorial to product was the most important decision I made.
Three Worlds
Product management taught me systems thinking — how features fit together, how users move through flows. DJing taught me reading a room, matching energy, knowing when to push and when to hold back. Building taught me that shipping beats planning. All three are the same skill: listening, deciding, executing.
Drive
I close gaps. Between what users need and what gets built. Between a PM's vision and what engineering can actually do. Between a brief and a live product. I'm most energized when the problem is fuzzy and the team needs someone who can operate in ambiguity without losing velocity.
Next
AI-native products that change how work actually gets done — not AI as a feature on top of an existing product, but AI as the core interaction model. The gap between what's possible and what's shipped is still enormous. That gap is where I want to be.