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Things I've done

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7 projects, one at a time

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2025

Lümus Galaxy Lamp

A premium light sculpture that completes the listening experience in your living room.

Product StrategyProduct Management
2022

iCan - For Special Learning Needs

0→1 EdTech for kids with special needs. UCLA-advised, COPPA-shipped, kid-centered, marketed with category care.

Product ManagementUX Research
2022

BabyFirst App

End-to-end PM across strategy, growth, and product marketing on a small-team SVOD product. Capstone consolidation delivered +30% subs.

Product ManagementProduct Strategy
2026

Vibe Finder

You describe the feeling. It finds the playlist.

Product StrategyProduct Management
2025

LED Audio Reactive Installations

Custom audio-reactive LED objects. Hardware, firmware, and on-site install.

HardwareCreative Code
2016

Channel 10 Apple TV app UX/UI

First Israeli broadcast app on Apple TV. Owned product and UX from zero to launch.

Product ManagementUX Design
2025

Zapp Genie

Self-built inbound AI assistant for the CS team's daily work.

DeveloperCustomer Success

All work

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Active Projects

2025

Side Project

Lümus Galaxy Lamp

A premium light sculpture that completes the listening experience in your living room.

Product StrategyProduct ManagementProduct MarketingDeveloperPre-launch

See the full story

2022

BabyFirst TV

iCan - For Special Learning Needs

0→1 EdTech for kids with special needs. UCLA-advised, COPPA-shipped, kid-centered, marketed with category care.

Product ManagementUX ResearchUX DesignProduct Marketing

How we designed it

2022

First Media US

BabyFirst App

End-to-end PM across strategy, growth, and product marketing on a small-team SVOD product. Capstone consolidation delivered +30% subs.

Product ManagementProduct StrategyGrowthProduct MarketingData Analysis

The strategy behind it

2026

Side Project

Vibe Finder

You describe the feeling. It finds the playlist.

Product StrategyProduct ManagementDeveloperUX DesignAI Integration

See how it works

2025

Side Project

LED Audio Reactive Installations

Custom audio-reactive LED objects. Hardware, firmware, and on-site install.

HardwareCreative CodeIndustrial DesignInstallation

How it was built

2016

Channel 10

Channel 10 Apple TV app UX/UI

First Israeli broadcast app on Apple TV. Owned product and UX from zero to launch.

Product ManagementUX DesignProject Management

How we shipped on time

2025

Applicaster

Zapp Genie

Self-built inbound AI assistant for the CS team's daily work.

DeveloperCustomer Success

See how it shipped

Coming Soon

Soon - WIP

Side Project

AI Second Brain OS

Personal knowledge OS built on Obsidian. Telegram bot capture, Claude Code agents reading and writing the vault as their memory.

GenAIAgentic WorkflowsPersonal Productivity
Soon - WIP

Side Project

Smart Home Automations

Personal smart home rig on ESP32, WLED, and Home Assistant. Lümus integration native.

HardwareLight DesignSmart Home
Soon - WIP

Side Project

Studio Harim AI Suite

Ongoing AI and operations experiments for Studio Harim.

GenAISmall BusinessSide Project