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The long story

Career & CV

Twelve plus years across B2C product, AI-powered tools, and hands-on builds. Below: the timeline, the schools, the stack.

Career Timeline

Technical Customer Success · Product Delivery Manager

Applicaster

Oct 2023 – May 2025

Ran 6+ enterprise accounts end-to-end on Applicaster's Zapp no-code platform — from onboarding through production app delivery across iOS, tvOS, Roku, Fire TV, and web. Built a GenAI tool along the way that changed how the whole team works.

6+ enterprise accounts managed simultaneously across multiple platformsBuilt GenAI-powered CSM tool (Zapp Genie) adopted by the full CS teamRehired as freelance contractor post-employment — proof of trusted relationship

Mobile & OTT Product Manager

BabyFirst TV · First Media US

2018 – 2023

PM for a 4-product B2C portfolio over 5 years at a US media company — SVOD, EdTech for kids with special needs, and ad-supported OTT. Led the consolidation that drove 30% subscriber growth.

+30% monthly paying subscribers after app consolidation+70% install-to-activation conversion rate−20% subscription churn4 live apps managed simultaneously across 5 years

Head of Mobile & VOD Department

Channel 10

2016 – 2018

Led mobile & VOD at one of Israel's major broadcast networks. Managed the launch of Channel 10's VOD & Live TV Apple TV app, and ran mobile store management across the network's apps.

Shironet Site Manager

Mako · Keshet Broadcasting

2013 – 2015

Early digital career at Israel's leading broadcast network — content management, homepage promotions, social media, and studio operations.

Intelligence Specialist

Israeli Air Force Intelligence

2010 – 2013

Classified posting specializing in intelligence alerts. Led training and developed a complex intelligence data system for the unit.

DJ & Music Curator

Independent

2021 – present

DJ active in Tel Aviv's underground scene since 2021. Built Gilkopel Vibes — an AI-powered playlist discovery app with 21 curated playlists — solo, from scratch.

21 curated playlists, Spotify + SoundCloudFull-stack web app built solo with AI + WebGL

Education

Product ManagementTechnion
2022
Mentorship ProgramProduct League
2021
UX for PMsGive & Tech
2020
UX/UI CourseHackerU Academy
2018

Stack & Tools

AI & Product Building

Claude / Anthropic
ChatGPT / OpenAI
Cursor
Midjourney
Google NotebookLM
Groq / LLMs

Automations & Workflows

Zapier
Make
API integrations
AI-powered internal tools

AI-powered product building

Building full products end-to-end using AI — from idea to deployed app

Experience Design

User Research
UX Flows
Light Design
DJ / Live Performance
Product Discovery

Growth & Analytics

Google Analytics
Appsflyer
A/B Testing
Roadmapping