Channel 10 Apple TV

No Israeli broadcaster had shipped an Apple TV app before. No internal playbook, no reference architecture, no one who'd done it. Apple's review process alone was a moving target.

I owned the product and UX end to end — wrote the specs, designed the flows, coordinated between the dev team and Apple's review requirements. RTL layout on tvOS was a problem nobody had solved cleanly.

Shipped on time. Built the mobile & VOD department from that project. The demo is still on YouTube.