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Channel 10 · 2018

Channel 10 Apple TV

Built the first Israeli broadcast app on Apple TV — zero to launch

Stack

tvOS · Xcode · Applicaster SDK

Role

UX + Product Management

Timeline

2016–2018

Status

YouTube demo

No Israeli broadcaster had shipped an Apple TV app before. No internal playbook, no reference architecture, no one who'd done it. Apple's review process alone was a moving target.

I owned the product and UX end to end — wrote the specs, designed the flows, coordinated between the dev team and Apple's review requirements. RTL layout on tvOS was a problem nobody had solved cleanly.

Shipped on time. Built the mobile & VOD department from that project. The demo is still on YouTube.

Channel 10 Apple TV app interface showing live broadcast and VOD navigation

Apple TV interface — live broadcast + VOD, RTL layout

TVUXProject ManagementProduct