First Media US · 2022
End-to-end PM across strategy, growth, and product marketing on a small-team SVOD product. Capstone consolidation delivered +30% subs.
Stack
iOS · Android · Connected TV · Mixpanel · Firebase · AppsFlyer
Role
PM + Growth + Product Marketing
Timeline
2018-2022
Status
Released across 6 platforms
Impact
Owned product across strategy, growth experiments, product marketing, email and social campaigns, and recurring subscriber reporting in a 3-person product team. Mapped feature parity across four standalone SVOD apps, designed a unified app that kept the best of each, and ran the cross-team alignment to deprecate three of the originals. Shipped the consolidated app across iOS, Android, Apple TV, Android TV, and Fire TV; subscribers grew 30%, install-to-activation 70%, churn dropped 20%.
App walkthrough of the unified BabyFirst experience after consolidating four apps into one.
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